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Alyce featured on Whimn

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"Alyce Alexandra is busy. The author, recipe developer, teacher and writer is the woman behind her eponymous business: A multi-hyphenate company that retails cookbooks and accessories for Thermomixes and other all-in-one cooker appliances. (Her sister Loryn is her business partner, and other sister Ellen is one of her eight staff members.)

She has self-published seven cookbooks and has just released a brand new one, with the added weight of publishing house Penguin behind her. She teaches cooking classes and curates videos helping people get the most out of their kitchen-top appliances.

So she's juggling a lot. Which is why she finds it hard to resist the lure of hitting snooze every morning. "The snooze button used to be my friend," Alexandra laughs. This year, she's introduced a morning routine to help her maximise one of her favourite things: downtime in bed. "It's not that I don't want to wake up, it's that I don't want to get up," Alexandra says...."

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